2024: ViewSonic announces 92-inch, 5K, Ultra-Wide Commercial Display Optimized for Microsoft Teams Rooms and Digital Signage. The CDE92UW is engineered for simplicity and performance; to ensure continuous 24/7 operation for enhanced messaging and communication.

According to  MarkNtel Advisors  study, The Global  Digital Signage Market  size is valued at around USD 24.8 billion in 2024 & is estimated to grow at a CAGR of around 8.2% during the forecast period, ie, 2024-30.

Infusing AI and Data Analytics into digital signage can transform the digital signage industry. By utilizing AI and data analytics, businesses can draw valuable insights from customer data collected through digital signage such as the most engaging content, customer preferences, trends, and others. These can enable companies to fine-tune marketing strategies, it will enhance customer experience, and increase engagement.

Moreover, AI is efficient in identifying trends and patterns, it can be used to suggest new products to customers based on historical purchases and preferences. AI and data analytics can also be used to measure signage performance.   

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Key Findings in Digital Signage Market:

Digital Signage Market Key Players:

Samsung Electronics,Panasonic Corporation,LG Electronics,Sony Corporation,NEC   Corporation,Daktronics,SNA Displays,Unilumin,Planer Systems Inc.,CE   Labs,Leyard,Viewsonic,Aopen,Philips,Barco,andothers

Market Segmentation Overview:

By Type

-Indoor

--Digital Displays

--Interactive Displays or Screens

--Kiosks

--Video Wall

--Digital Posters

-Outdoor

--Digital Billboard

--Digital Displays

--Digital Posters

--Others

By Components

-Hardware

--Displays

---LCD

---LED

---OLED

---QLED

-Software

-Services

--Installation & Maintenance

--Content Management

--Technical Support & Training

--Others

By Resolution

-1280p*720p (HD)

-1920p*1080p (Full HD)

-3840p*2160p (Ultra HD, 4K)

-7680p*4320p (8K)

Full HD or FHD display segment is the most commonly used screen resolution in the signage market. Full HD offers superior quality and more defined visuals. It can display twice the details compared to regular HD, it is a market standard now. Due to its finer picture quality at affordable prices, it is an ideal choice for signage. Though Full HD displays are the most common, the 8K display segment has shown the highest growth and is expected to go higher during the forecast period. Acknowledging the importance of superior picture quality businesses want to display the highest possible quality of their content with every minute detail visible to the customer. The content creator’s urge to provide the customer with an immersive experience is what drove the growth of 8K.

By Brightness

-Upto 500 nits

-500-1500 nits

-Above 5000 nits

By Display Size

-Upto 32 Inches

-33 to 52 Inches

-Above 52 Inches

By End User

-Manufacturing

-Food & Beverages

-Retail

-Education

-Hospitality

-Healthcare

-Logistics & Transportation

-Fitness, Leisure & Culture

-Event Management

-Commercial Real Estate

-Others

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By Region

• North America
• South America
• Europe
• Middle East & Africa
• Asia-Pacific

The Digital Signage Industry Recent Development:

2024: LG is introducing its advanced Anti-Discolouration technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG's new tech helps prevent 'screen-yellowing,' a common issue for outdoor digital signage products caused by prolonged exposure to sunlight.

About MarkNtel Advisors:

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

Being one of the efficient most market research companies in India, our specialized team of experienced & efficient market research professionals is capable of grasping every minute and valuable information & data of the market to offer our clients with satisfactory details. Our company has served the largest market research firms in India at leading positions and is proficient in managing all types of market research projects.

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