The customer orders online and the order comes in a box before he or she sees the product inside. Opening that first package on the porch and how someone feels, before even holding what they have purchased, is how that brand is perceived. But custom mailer boxes are more important than business owners realize in that moment and can make an ordinary shipping transaction a part of the customer experience.

 

A generic brown box will do the job, but it's hard to make a memorable impression with that. An original looking mailer box will be remembered, photographed and shared significantly more often than others that look exactly the same as the thousands of other mailers found on doorsteps.

Why Does Unboxing Still Matter for Online Orders?

Unboxing content and social posts were not the only thing that died when the trend died down. Packaging is still noticeable to customers – although they may not record it. A box that feels solid, fits the product and has clear branding, demonstrates that a company cared about the details, not just the sale.

 

Custom Mailer Boxes provide a brand with a possibility to manage that moment rather than having it handled by an undecorated box. It is especially important for brands that make repeat purchases as the unboxing experience is an integral part of sustaining a customer's return.

What Custom Printed Mailer Boxes Add to a Basic Shipping Box

 

Custom Printed Mailer Boxes convert a space into a marketing platform. Interior printing is used to add interest to the product without adding an extra insert or interior print package. Branding tape is used for branding the product and color accents are added to give the product some color interest.

 

This saves packaging waste as well. Printed mailer boxes can also remove most of the branding from the plain box, making it easy to pack the box while cutting down on material consumption.

Building a Mailer Box That Holds Up in Transit

Before a mailer box ever gets to a customer's door, it must withstand the rigors of handling, stacking, and sometimes a rough drop.

 

Polarographic characteristics of the board: 

Strength (S0) and type of flutes.

The heavier the board or larger the flute the better it will hold up for bulkier or heavier products; lighter board will support smaller, lightweight products without the need for additional reinforcement. The wrong strength can result in extra weight for shipping or risk being damaged during transit.

Closure and Fit

  • Tuck-tops are also suitable for lighter products and maintain a clean and branded appearance.

  • Snap-lock bases help to greatly reduce assembly time for high volume fulfillment.

  • Snug fit inside minimises shifting and therefore the risk of damage in transit.

Is Custom Mailer Boxes Wholesale Pricing Worth Planning For?

Once the brand is consistently shipping the same number of orders in a month, the price of Custom Mailer Boxes Wholesale comes into play in the per-unit price. Lower volume orders tend to be more expensive when ordering boxes, as small differences in prints may occur between boxes.

 

The compromise is space limitations. A growing brand has to have a place to store that inventory, and it makes more sense to create an order size based on real monthly shipping volume, rather than projecting and getting boxes of inventory that sit unused for months and months.

Custom Mailer Boxes With Logo: A Small Detail With a Big Impact

For brands seeking recognition through multiple deliveries, Custom Mailer Boxes with Logo printing make a difference by ensuring that the package is seen before it's even opened. When packages are placed on porches or in mailrooms, consistent colours and a clean logo placement make them easily recognizable.

 

This detail is not expensive, but it adds an extra level of brand recall that just about any other single design on the box doesn't.

Kwick Packaging and Two Other US Manufacturers to Know

Many businesses have established a good reputation for their corrugated and mailer packaging products in the USA. As a vertically-integrated manufacturer, Green Bay Packaging has containerboard manufacturing facilities and corrugated packaging plants in various parts of the country. Based in Chicago, IMH Packaging focuses exclusively on mailer boxes, retail boxes and display packaging for various sizes of businesses.

 

Direct print control and less delay between production change of size or board strength mid-order are the other advantages of working with a manufacturer.

Things To Look At Before You Place Your Order

  • You should check that the box is the right size for the things you are ordering so there is not a lot of empty space in the box.

  • Please ask for a physical copy before approving a large print order

  • Always verify branding on matte and glossy stock choices!

  • Check shipping costs for a true order quantity, not a small sample batch.

 

None of these do much to add additional time, but they often result in a breakdown of returns or unexpected packaging later.

Final Thoughts on Custom Mailer Boxes

Most small businesses used to take shipping packaging for granted. But that's all changed now, with so many brands vying for viewers' focus in today's saturated online landscape. At one of the few physical avenues a business has with a customer, custom mailer boxes provide a low cost means of distinguishing itself. Rather than a fancy design, getting the basics right robust board, a good fit and clear branding is more important.

 

If a brand is looking to get beyond the ordinary shipping boxes, it is likely that it will experience fewer delays and have more control over sizing, print quality and turnaround time when working with a manufacturer that can produce a mailer box directly. Such a direct production connection also makes it easier to tweak an order promptly when actual shipping volume is received.